Books, Reference The Business of Golf: What are you Thinking? by James Keegan June 25, 2010 Editor Leave a comment Golf Convergence releases a new handbook and college textbook on the business of golf, titled – The Business of Golf: What are you Thinking? Written by James J. Keegan and released June 17, 2010. Available through the author’s website at GolfConvergence.com. Use discount code GML25 for a 25% discount.